Writing for a Niche Audience with Sharknado Exec, Micho Rutare (ISA Sponsored)

Posted: Aug 11, 2015 Hosted By: Max Timm Guest: Micho Rutare

Have you heard of Sharknado? What about Mega Shark vs Crocosaurus? Maybe you watch Z Nation on the SyFy Channel. I’m assuming you’ve heard of these shows, but most may not know the brain trust behind them. The Asylum is a Burbank-based production company that specializes in what they call “mockbusters” – stories that play off of big blockbuster movies that then play to a niche audience. Recently The Asylum has grown into more than just a niche audience-only company. Having been around for 17 years and produced over 300 films in that time (an incredible statistic, by the way), The Asylum is well on its way as a major player in this ever changing industry.


Micho Rutare is the development director and executive at The Asylum, and we had him on to discuss more than just the cult craze that Sharknado was and still is. He talked about the importance of character even within their mockbuster films, and even though there is a specific audience to which they tailor their product, the same story-specific ideals and elements play a big role in their project development. The advice Micho gives us writers and burgeoning filmmakers is hopefully enough to inspire you to keep moving forward with your creative endeavors – it certainly inspired me. With the ways this industry is constantly changing, there are so many opportunities for new writers and filmmakers, and the ISA hopes it can be a part of your ongoing process of creative evolution.


Hosted by the ISA’s Director of Community Outreach, Max Timm, the ISA delivers this podcast series to you for free. Our only wish is for you to go to iTunes, review and rate the podcast series, and share this invaluable content with your friends. You can follow Max on Twitter @iMaxTimm, or find him on Instagram @InstaMax9. Thanks for listening.