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TV Branding: How To Win Audiences & Influence Viewers (ISA Sponsored)

Posted: Aug 12, 2016 Hosted By: Max Timm

The TV market and industry has changed so much in such a short period of time - we all know that - but I wanted to get an in-depth analysis of the other side of the TV world, so I brought on two veteran ad agency executives, Andy Bryant and Charlie Mawer. Their London-based Red Bee creative agency has worked on branding campaigns for Doctor Who, Sherlock, The Walking Dead, and a bunch more, but because they have been working in the TV branding world for so long, and because they recently released a book titled, TV Brand Builders: How To Win Audiences and Influence Viewers, I wanted to get their behind-the-scenes perspective of the ever-evolving world of TV in general.