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Social Media's Impact on the Entertainment Industry
Social media is a form of entertainment in itself. According to a study that featured in the Hollywood Reporter, in 2012, 88% of consumers were supplementing traditional entertainment experiences with Facebook and Twitter, and they viewed these channels as new forms of entertainment. The study showed that on a weekly basis, consumers were spending more time on social media channels than watching TV and films, listening to music, or texting. Not only that, 76% of people who post about a TV show on social media will be watching it at the same time, either online or offline. In this way social media allows users to multi-task between traditional and online entertainment facilities. On average, social networkers multitask 3 of every 5 times that they visit a networking site. (Source: Hollywood Reporter)
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