Born and raised in Philadelphia, I was fortunate to have lived and learned valuable life lessons in a melting pot of social, economic and ethnic diversity.
With nearly two decades of experience in the Entertainment Industry, Will has built and managed large-scale Animation, VFX, AR/VR and 3D Conversion companies in Los Angeles, Luoyang China, Pune India, Hong Kong and Toronto.
Will’s diverse background across Development, Production, Operations, Finance and Technology has been a key factor in his ability to build and scale successful creative service ventures. He maintains great relationships throughout the industry and has Produced projects for most of the Major Studios and Streaming Platforms. In addition, Will has been recognized as a "VR Thought Leader" by VFX Voice Magazine, and has shared his experience on panels and keynotes at Sundance, SXSW, TIFF, VES, Beijing Film Festival, Digital Hollywood, NAB, CES and the HP World Summit.
Will’s ethos has been shaped by working as both a client and a vendor, from which he has formed a core belief that communication, accountability and transparency are the key principles that enduring relationships are built upon. Will launched ProjectX in 2019 to Develop, Produce and Finance, Film, Television and Tech projects under his own umbrella. He’s an active member of the PGA and VES, and he finds enjoyment in both the journey and the destination.
This is my story -
Shortly after relocating from Philadelphia and graduating from the Musician's Institute, I landed a job as a Recording Engineer at the world-renowned Enterprise Recording Studios in Burbank, CA.
By mid 2003, I had an opportunity to transition to the animation industry, and just over a year later I was recruited to play an integral role in the start-up of Imagi Animation Studio’s expansion into the US for the CGI Feature “TMNT”. While at Imagi I helped developed their global production pipeline, as well as oversaw the on-time and on-budget delivery of their feature films.
In 2010, my entrepreneurial spirit led me to write a business plan for a marketing and advertising website with a philanthropic component. WinWin Living was funded by SCM shortly thereafter, and quickly made the cover of the LA Business Journal for its charitable business model. After successfully expanding into two major markets, WinWin Living was acquired by Fortune 500 Company Cumulus Media in July 2012, allowing me to return to a career in the entertainment industry with valuable new skills and experience.