Alex Ferrari • August 4, 2021
I wanted to take a deep dive into the marketing side of screenwriting today because it is in fact, a necessity in the industry today. Unfortunately, not many writers bother themselves as much about marketing their work. While I have some course resources on the IFH Academy website to help writers pitch stories or to get past the gatekeepers and so on, I thought it would be favorable to have marketing and development exec, Felicity Wren on the show to delve into the subject.
Felicity started off in this business as an actor and now is a producer and VP of Development at the International Screenwriters Association (ISA). ISA (Est 2008), is a screenwriters community and resource platform that allows branding, marketing screenplays to producers and provide learning resources for seasoned and new writers.
To date, ISA subscribers include 5,104 Industry Pros, approximately 70,000 Screenwriters, and 8,039 resources for screenwriters. Definitely, a goldmine!
Felicity trained academically across the performing arts sphere (writing, directing, acting technique, and script analysis). She pursued acting and appeared in films like Star Trek Into Darkness, The Battle of Hogwarts, Tales of Uplift and Moral Improvement, and more, but lost interest in the competitive reality and stress of waiting for the callback.
So, she pivots. Alongside her partner, she launched a theater company, Unrestricted View (1999) in London that worked primarily with new professional creatives. A decade later, Felicity moved to Hollywood to seek the bigger dream.
Some of Wren’s work includes short films like The Trap, Homeless Realtor, Who’s Who, The Force, and several others. At the ISA, she get’s to work directly with the Program Writers, and ISA Contest Winners, ensuring their projects get in front of eminent producers, managers, and agents in Hollywood.
For screenwriters trying to sell a script, you have to know your voice and feel comfortable using it beyond your incredible writing. Understanding what you bring to the table is key in every profession. Of course. Coupling that with some marketing tools can propel you for higher success. That’s why this conversation is important.
Enjoy my very informative conversation with Felicity Wren.
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