I’m so excited to bring this episode to the IFH Tribe I can barely contain myself. Today on the show we have ex-distributor turned filmmaker Jeff Deverett. Jeff reached out to me after reading my book Rise of the Filmtrepreneur: How to Turn Your Indie Film into a Moneymaking Business. He wanted to tell me that the book hit the nail on the head and that my film distribution chapter was right on.
I came to find out that he was an ex-distributor and had was on that side of the business for 20 years. We got to talking and I asked if he would come on the show and spill the beans on:
- How a bad distribution deal is structured
- Why the entire film distribution business is systemically designed to screw the filmmaker
- How a distributor negotiates a deal from his point of view
- How to follow the money
- What a filmmaker needs to do NOT to get taken advantage of
After this episode, you will know “where the bodies are buried.” As Jeff said on the show, “It’s not the film distributors want to screw over filmmakers is it just happens organically.”
We also go into his Filmtrepreneurial business model. He has directed seven feature films, three of which are currently playing on Netflix. He self-distributes all his films. Jeff is a producer, director, writer, and actor known for Full Out 2: You Got This! (2020), ism (2019), The Samuel Project (2018), Kiss & Cry (2017), Full Out (2015), King of the Camp (2008), and My Brother’s Keeper (2004). Jeff’s successful film and TV career began with distribution with New World Entertainment, Astral Communications, Anchor Bay Entertainment, and his own company, Deverett Media Group.
We go into:
- How and why he chooses his niches
- How he leverages “the niche” in his filmmaking and marketing
- Why Netflix has one of the fairest distribution deals in the business & and much more…
This episode is going to be EPIC. Sit back and get ready to have your mind blown. Enjoy my conversation with Jeff Deverett.