Wine Wednesday Ep 72 - The Importance of the Hook and Simple Ideas

Felicity Wren & Max Timm • October 7, 2019

Even if your idea may not be immediately "hook-y" like a Happy Death Day or 40 Year-Old Virgin, your idea can still be simplified so the industry understands what the middle of your story is at its core. It's all about marketing, folks. Yes, you need to develop and execute an entertaining screenplay, but if no one understands your pitch, it's all for naught. So listen in on episode 72 of Wine Wednesday with Max Timm and Felicity Wren for insights, tools, and an all-around fun time.

A huge thanks to our sponsors, Your Script Produced Contest (which you must check out!), and the ISA's online class in screenwriting, The Craft Course. Go to Only $99 for a 12-week, full-development online virtual consultant that will move you through your script quickly and efficiently. And you get to keep the course for life!

Remember, Felicity Wren and Max Timm always have open Q&A during every Facebook Live broadcast, so you should tune in when they broadcast their next live chat. Even though most broadcasts focus on a particular subject, every writer is welcome to ask anything they like at any time. Felicity and Max will do their best to give you a straight and honest answer.

This is a podcast recording of the ISA's Facebook Live broadcast of Wine Wednesdays. Please note that some promotions offered during the live broadcast are no longer available. We can, however, assist you if you wish to find out more information regarding ISA events, contests, or consulting offers. Just reach out to and we will be happy to help.

You can reach out to Max regarding any type of query: If you have particular interest in working with him on a one-on-one coaching and development basis, email him at His Story Farm development and coaching service is quickly becoming the best in the business! Felicity can also be reached at She, too, can work with you one-on-one, so don't hesitate to inquire. We can't wait to support you.

Subjects and themes for the broadcasts change from week to week, so stay tuned on most Wednesday evenings at 7:00pm Los Angeles time. For a specific schedule and set of announcements, "Like" the ISA Facebook page and keep up to date.