With this four-part interview series, Max Timm – the Director of Community Outreach – interviews four experts on the logline writing and pitching process. In this interview we have Amy Baer, CEO of Gidden Media.

Amy Baer has developed some of the most successful and critically acclaimed movies as the first CBS Films president and former senior production executive at Sony. She has supervised development and production of films that have grossed more than $1.8 billion worldwide box office including such beloved fare as Something’s Gotta Give, My Best Friend’s Wedding, Adaptation, The Mask of Zorro, S.W.A.T., The Pursuit of Happyness and Moneyball. Amy gives us an executive’s view and opinion on what a writer should focus on when preparing their pitch and loglines. An invaluable inside look at what an executive expects from a writer.

In this short series of interviews, Max interview experts on the craft – people who have taken and given thousands of pitches. We expect that you’ll get a lot out of these interviews, so enjoy the conversation, thanks for being a member and fan of the ISA and our Curious About Screenwriting podcasts. Keep writing.